Roofing guides · 2026-10-17
Google Review Request Email Template for Roofers
You finished a tear-off on Thursday. The homeowner shook your hand, said the crew was great, and told you, "I'll definitely leave you a review." It's now three weeks later and nothing is there. You don't want to nag, and you're back on another roof anyway.
The fix is not a better memory or a pushier phone call. It is one short e-mail, written once, sent the same way to every customer. Here is the template and how to use it. If you want the bigger picture of when and how to ask in person, our guide How to Ask Roofing Customers for a Google Review covers that. This article is only about the e-mail itself.
Why should every customer get the same e-mail?
Two reasons: it is easier, and it is the rule.
Easier, because you write it once and never think about it again. There is no deciding who is "happy enough" to ask.
The rule, because Google's review policy points the same way. Ask every customer the same way, don't pick only the happy ones, never pay for reviews, and never write them yourself. Check Google's current policy pages for the exact wording, since they change from time to time.
And the reviews do matter. According to Roofr's Homeowner Perspective Report (November 2025), 82% of homeowners read Google reviews before they call a roofer. BrightLocal's 2026 Local Consumer Review Survey (1,002 US adults) found Google is the most used review platform, named by 71% of consumers.
What should a Google review request e-mail say?
Short. Friendly. One ask. One link. Nobody wants to read three paragraphs from their roofer.
Copy this and fill in the brackets:
Subject: How did we do on your roof?
Hi [First name],
Thank you for trusting [Company] with your roof at [street]. It was a pleasure working with you.
If you have two minutes, would you leave us a short Google review? It helps other homeowners in [town] know what to expect.
[Your Google review link]
Thank you, [Your name] [Company] | [phone]
That is about 60 words. A few notes on why it works:
- The subject line is a question, not a pitch. It reads like a person wrote it.
- It names the street. The customer sees it is about their job, not a mass mailing.
- It asks for "a short review," not five stars. Never hint at a rating.
- It has one link. Don't add your website, your Facebook page and a coupon. One thing to click.
You can find your direct review link in your Google Business Profile. Google changes the menus now and then, so look for the option to share a review form and test the link yourself before you send it.
When should you send it?
Send it within a day or two of the final walk-through, ideally after the invoice is settled or at least after the customer has seen the finished roof. The job is fresh, they remember the crew's names, and the cleanup is still on their mind in a good way.
If you wait a month, you're competing with everything else in their life.
Send one reminder about five to seven days later, and then stop. Two messages is polite. Four is pestering. Here is a reminder text you can reuse:
Subject: Quick reminder, [First name]
Hi [First name], just a gentle nudge in case the first note got buried. If you have a couple of minutes, a short Google review would mean a lot to our small team.
[Your Google review link]
Thanks again, [Your name]
If they have left a review, they will not need the reminder. If you can't easily tell, it is still fine to send the same reminder to everyone. Just keep it light.
What should you leave out?
A few things that cause trouble:
- No gifts, discounts or "free gutter cleaning" in exchange for a review. That is paying for reviews, and Google's policy is against it.
- No asking for a specific star rating or specific wording. Let them say what they want to say.
- No writing the review for them, even if they say "just put something together for me." Say thanks and let them type it.
- No screening. Don't send it only to the customers you know were thrilled.
One more point: if a customer writes back with a complaint instead of a review, answer them personally and fix it. That is your job as the owner, and the e-mail just gave them an easy way to tell you.
Also, if you plan to text instead of e-mail, check the current rules on commercial messages first. This guide is not legal advice, and requirements can differ by state and message type.
Does it really matter that much for a small roofer?
Yes, because most of your competition is also being looked up. According to Roofing Contractor magazine's 2024 Homeowner Roofing Survey, 54% of homeowners use search engine results to find a roofing contractor, while 73% go by word of mouth or a recommendation. Reviews sit where those two meet: they are the word of mouth a stranger can read.
The same survey found that 30% of homeowners call online reviews "extremely important," 34% "very important" and 31% "important" when hiring a roofer, 95% in total. It also found 68% of roofing contractors feature online reviews on their company website, and 21% do not.
Freshness counts too. BrightLocal's 2026 survey says 74% of consumers look for reviews written in the last three months, and 85% say positive reviews make them more likely to use a business. A steady trickle after every job beats a burst once a year.
What is the simplest way to send this every time?
You can keep the template in a notes file and paste it after each job. That works, as long as you remember. Most owners don't, which is how the Thursday job turns into a missing review.
LeadCatch is a simple way to do what this article describes. You get a private page where you add a customer's name and e-mail, and it sends one friendly review request in your name plus one reminder. It also gives you a 20-second estimate request form for your website. The pilot is free for 14 days, with no card and no call: start the pilot, look at the demo, or read the overview.
Written with AI assistance by Blixwerk Studio. No customer stories were used; the statistics are cited in the text.