Roofing guides · 2026-10-17
How to Ask Roofing Customers for a Google Review
You finish a tear-off on a wet Tuesday. The homeowner shakes your hand, looks at the new ridge line and says, "I'll put a review up tonight." Three weeks later, nothing. You are not going to chase it, because it feels pushy, and the next job is already starting.
That gap is where most roofers lose reviews. The customer meant it. Nobody made it easy, and nobody followed up. Here is a simple way to fix that.
Why do Google reviews matter for a roofing company?
Because homeowners check you before they call. According to Roofr's Homeowner Perspective Report (November 2025), 82% of homeowners read Google reviews before they call a roofer. BrightLocal's 2026 Local Consumer Review Survey (1,002 US adults) found that Google is the most used review platform, named by 71% of consumers.
Recent reviews count too. In the same BrightLocal survey, 74% of consumers look for reviews written in the last three months. One great review from two years ago does less for you than a steady trickle of new ones.
And reviews matter even when the lead came from a neighbor. Roofing Contractor magazine's 2024 Homeowner Roofing Survey (Clear Seas Research) found that 73% of homeowners go by word of mouth or a recommendation, and 54% use search engine results. Plenty of people do both: they hear your name, then look you up.
When is the best time to ask for a review?
Ask when the customer is happiest and the job is fresh. For most roofers that is one of two moments:
- Right after the final walk-through, when the homeowner has seen the finished roof and the yard is clean. Mention it in person: "I'll send you a short e-mail tonight with a link. If you're happy with the work, a Google review helps us a lot."
- Within a day or two of completion, once the magnet sweep is done and the final invoice is out. Don't wait a week. The details fade and so does the goodwill.
Sending the e-mail the same evening works well because the in-person mention has already warmed them up. If you wait for a quiet Friday afternoon to "catch up on reviews," half your jobs will be a month old.
One timing rule: don't ask while there is an open problem, like a leak call-back or a disputed invoice. Fix it first. Then ask the same way you would ask anyone else.
What should I say in the e-mail?
Keep it short, personal and easy. Use the customer's first name, mention the actual job, and give one direct link to your Google review form. Here is a wording you can copy:
Subject: Thanks, Mark – a quick favor?
Hi Mark,
Thanks again for trusting us with your roof on Maple Street. It was a pleasure working with you.
If you have two minutes, would you share how it went in a Google review? It helps other homeowners find a roofer they can trust, and it helps our small crew a lot.
[Link to your Google review page]
If anything wasn't right, just reply to this e-mail or call me directly and I'll take care of it.
Thanks, Dave
A few things make this work. It comes from a real person, not a "no-reply" address. It has one link and one ask. And it gives unhappy customers a private way to reach you, which is good business whatever they decide to post.
You can find your direct review link in your Google Business Profile. Test it on your own phone before you send it to anyone.
Should I send a reminder?
Yes, once. People are busy, and a request that lands during dinner is easy to forget. Send one short reminder about four or five days later:
Hi Mark, just a quick reminder in case the last e-mail got buried. If you have two minutes for a Google review, here's the link again: [link]. Thanks either way.
Then stop. Two messages is polite. Four is annoying, and it can cost you the goodwill you just earned.
If you also want to ask by text, check the current rules on texting customers first, including consent. E-mail is the safer default for most small contractors.
What are Google's rules on asking for reviews?
The basics are simple, and they protect you:
- Ask every customer the same way. Don't pick only the ones you think are happy. Google's policy is against selectively soliciting positive reviews.
- Never pay for reviews. No cash, gift cards or discounts in exchange for a review.
- Never write reviews yourself, and don't have staff or family post them as if they were customers.
Google's policies can change, so check the current rules in Google's help pages before you build a routine. Also, once you have reviews, use them. Roofing Contractor's 2024 survey found that 68% of roofing contractors feature online reviews on their company website, while 21% do not. According to the same survey, 95% of homeowners call online reviews at least "important" when hiring a roofer (30% say "extremely important," 34% "very important" and 31% "important"). Reviews that sit only on Google are doing half the work.
How do I make this happen after every job?
The hard part is not the wording. It is doing it every time, including the week you have three crews out and a storm backlog. Pick one person, usually whoever sends the final invoice, and make the review request part of closing the job. Write it on the job checklist right next to "magnets swept" and "photos taken."
A spreadsheet and a saved e-mail template will do the job. If you would rather not manage that by hand, LeadCatch is a simple way to do exactly what this article describes. You get a private page where you add a customer's name and e-mail, and it sends one friendly review request in your name plus one reminder. It also gives you a 20-second estimate request form for your website. There is a 14-day free pilot with no card and no call: start the pilot, try the demo or read the overview.
Written with AI assistance by Blixwerk Studio. No customer stories were used; the statistics are cited in the text.