The 20-second estimate request form: what to ask, what not to

Four fields that homeowners actually fill in at 10 pm, and the five you should leave out.

ASK (four fields, under 20 seconds on a phone)
1. ZIP code - enough to know if it is your area.
2. What's going on - four choices: leak / storm damage / replacement / inspection. One tap.
3. Best time to reach you - morning / afternoon / evening.
4. Phone or e-mail - one of them, not both.
Optional: a photo. Never required.

DO NOT ASK (every extra field costs you requests)
- Full street address (you get it on the phone)
- Roof size, pitch, material
- Insurance claim number
- Budget
- "How did you hear about us"

AFTER THEY SEND
- Confirmation on screen: "Got it. We call back [when you really do]." Only promise what is true.
- The request must reach you within minutes - e-mail or text, not a weekly export.
- Answer the same day. The first roofer who answers usually gets the job.

WHERE THE LINK GOES
- Button on your website ("Get a free estimate")
- Google Business Profile: website field and a post
- Facebook page button
- E-mail signature
- Yard signs and truck: QR code to the same form

The Google review request e-mail, plus the reminder

The exact two e-mails: one request, one reminder. Copy, fill in four fields, send.

Free. One e-mail with the template, two short follow-ups over ten days, unsubscribe with one click. Privacy.

Written with AI assistance by Blixwerk Studio and checked by a person. Not legal advice.